Matt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. In 2020, iMedia recognized Matt with the “Conviction Award” for his unwavering belief and conviction in the future of video beyond TV. In 2004, he founded Broadband Enterprises (BBE), the industry’s first online video company and co-founded the mobile video platform Torrential in 2013. He recently sold Torrential to the television company ITN, the leading unwired broadcast network. In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television, Matt Wasserlauf created BLOCKBOARD to ensure trust, full transparency and verification in the shifting advertising landscape.
A HISTORY OF SUCCESS
The Next Generation of Brand Engagement and Digital Storytelling.
As the digital market expanded beyond the desktop, Torrential, like BBE before it, was created to meet the evolving Mobile needs for marketers.. Torrential is a premium, mobile-centric campaign management platform that tracks and measures video performance across today's mobile landscape.
BBE's rapid growth exposed the industry need for a dedicated video ad server. So we built one on a foundation of client knowledge and need gleaned from BBE. First video ad server to be MRC accredited.
Founded and grew the first digital video ad network into a digital video powerhouse relied upon by forward thinking clients like P&G, Verizon, Toyota and 100+ more.